To finish first, first you must finish

The brain is the most technically advanced computer, even in Formula One.

The modern F1 car has more than 30 on-board computers, and thousands of parts, all tested to perform at 100%, all the time.

Except for the brain, that is. The driver is within his best performance, at best, only 50% of the time. Yet all the engineers in the world don't have a way to programme the driver's brain. So when a driver approached us to help understand why he wasn't at his best, we used the best resources we could at Ingram Faraday- and thanks to the team there- to answer the question. Then we set about putting it right. 

More details on some of the marvellous research and tech we developed for the team are seen on the company site here